United, Bears sign naming rights for Soldier Field lounge
United Airlines has signed an agreement with the Chicago Bears that gives the Chicago-based carrier naming rights to the former Cadillac Club lounge at Soldier Field.
The seven-year marketing arrangement takes effective immediately.
Financial terms weren't disclosed, but it's believed to be a multimillion-dollar deal. That makes it one of United's largest investments in marketing since the airline exited bankruptcy in 2006.
The new United Club will encompass the airline's Rhapsody advertising theme with artwork depicting the city of Chicago, the Bears and United.
The club is a 47,000-square-foot, three-level lounge area that's available to fans who hold club and executive suite tickets.
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